A Week of Good

Day 7: Olukai

By giving back, we all move forward.

If you have not slipped on a pair of Olukai sandals or shoes, do your feet a favor and upgrade your sandal game. Olukai applies the “Wet Sand Principle” to build footwear by the feeling of walking barefoot in wet sand. The contoured footbeds deliver the perfect balance of comfort and lasting support. Not only does Olukai make the most comfortable sandals on the planet (in our humble opinion), they are committed to their culture and spreading Aloha.

Ama OluKai Foundation

Founded in 2014, the Ama OluKai Foundation is a private, non-profit 501 (c)(3) located in the State of Hawai‘i. The Foundation partners with other committed and progressive organizations interested in the preservation of Hawaiian culture, and honors those who cultivate cultural heritage and the Aloha spirit of Hawai‘i.

In correlation with other Hawaiian based organizations, The Foundation works to preserve land and ocean, serve our communities, and maintain the Hawaiian culture and traditions. This is conducted through targeted programs designed to explore ancestral past to present day. The Foundation provides encouragement to those who benefit from its partnerships to carry forward the spirit of giving for future generations.

For more information on The Ama OluKai Foundation, please visit: AmaOluKaiFoundation.org

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Certified B-Corporation

OluKai heritage of good works stems from Hawai‘i’s cultural value system. Since inception we have consciously guided our business practices with the ideas of:

Malama – by giving back to our community we support a collective effort greater than our own.

Island sustainability – those who live where resources are inherently limited naturally adopt practices that are efficient and sustainable.

In an effort to formalize our business practices we became a Certified B-Corporation in January 2014. We work parallel with 1,000+ other Certified B-Corporations across 33 nations and 60 industries to revive social and environmental performance standards. With our drive, we plan to create change across our communities and economies.

To become a Certified B-Corporation, we meet the higher standards of social and environmental performance and accountability. We’ve continued to increase our B-Corporation score with the implementation of new processes and procedures, as well as continuing to reinforce our current sustainable business practices.

OluKai makes the most impact in the following areas:

1. Community: We are assessed on our relationship with local communities, which includes community service and charitable giving, diversity, and relationships with our business partners.

2. Environment: We are evaluated on our environmental performance through energy usage, facilities (including manufacturing), materials and other resources. In particular, our selection of only Gold Certified tanneries to source our leather products helps to ensure we minimize waste water, use of water based cements in manufacturing helps to reduce hazardous substances, and lastly building a quality product that lasts longer helps to minimize our manufacturing footprint.

3. Workforce: We are measured on our organization’s relationship with its workforce, which includes company culture, compensation, employee benefits, training and work environment.
For more information on B-Corporation, please visit: BCorporation.net

OluKai’s B-Corporation Profile: BCorporation.net/Directory/OluKai

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Shop Olukai footwear at NGO:

A Week of Good

Day 6: Coastal Straws

Proudly a Ponte Vedra Beach company, Coastal Straws is doing their best to eliminate single use plastic one straw at a time. It’s not only great to shop in the community you live but when you can get some colorful fun reusable straws and help the environment at the same time….sounds like a triple win to us.

Coastal Straws Mission:

“We are #ForTheSea and committed to helping eliminate the amount of plastics and trash that ultimately end up in the worlds oceans. We want to see the world change starting one straw at a time. Our eco-friendly reusable straws and stainless steel straws are the perfect solution to help keep our oceans clean!”

A Week of Good

Day 5: BOTE

As many of you know, North Guana Outpost is the premiere BOTE board dealer in Ponte Vedra Beach. So much so, BOTE has given us exclusive rights as ‘BOTE Ponte Vedra’ and if you have been into the shop you can see why. NGO carries almost the entire line of BOTE products to get our customers on the water with the best gear possible (and in style).

What you may not know about BOTE is they have done a couple of incredible outreach programs including Anything but Mainstream, Operation Phoenix, and Made by the Military. If you have a few minutes check out the videos below. Trust me, it’s worth your time.

When you’re shopping for your first or next stand up paddleboard, keep BOTE in mind.

A Week of Good

Day 4: Pura Vida

What started as a surf trip to Costa Rica turned into a full blown bracelet and accessory business for two California surfers. Griffin and Paul purchased 400 string bracelets from local artisans in Costa Rica to bring back to the states and sell. Now they have employed over 800 artisans and are expanding so quickly they have expanded to employing artisans in El Salvador, India and on.

“At Pura Vida giving back has always been at the core of what we do, which is why we also created the Charity Collection. Over the last few years, we’ve partnered with more than 175 charities around the world to donate nearly $1.9 million to causes you care about. We’re always striving to do more and are constantly on the lookout for more charities that can benefit from Pura Vida Bracelets.”

Shop their bracelets, anklets, rings and earrings at NGO

A Week of Good

Day 3: Costa Del Mar

As a major player in the outdoor sunglass world, Costa Del Mar hasn’t forgotten their roots. They have teamed up with Ocearch to help protect and research the apex predators that help keep our ocean’s ecosystems balanced.

Costa has also started a campaign called ‘Untangle Our Oceans’ in which they have a line of sunglasses made out of recycled fishing nets. Ocean pollution is not something the company takes lightly. They have also launched a movement they call 'Kick Plastic’ to reduce the amount of single-use plastic finding its way into our waterways, to reduce the amount of plastic we use as a company, and to mobilize a movement.

Costa’s Commitment:

“Costa was #BornOnTheWater by a group of fishermen in 1983. Since then, we have supported causes that contribute to the preservation of our watery world. IT’S PART OF OUR DNA.”

Shop the Ocearch collection by Costa Del Mar at NGO

A Week of Good

Day 2: Beach Head State of Mind

Not only is Beach Head a local company here in Ponte Vedra Beach, they are on a mission to spread positive thinking and support a number of charities including Rethreaded, Operation Restored Warrior and K9s for Warriors. Beach Head offers hats, tees, stickers and beach scented aromatherapy bracelets to help spread the Beach Head State of Mind!

The Beach Head Mission:

”We're Ponte Vedra Beach locals and have been Beach Heads all our lives.  We love the beach...everything about it! Just thinking about being there brings us a sense of peace and relaxation.  

We also love helping people find ways to gain and maintain a positive, healthy & productive lifestyle.  

Beach Head State of Mind brings those two loves together!  

We're on a mission to bring more awareness to the powerful impact our thoughts have on our lives and provide transforming ways to help people gain and maintain a positive State of Mind.  Our tagline is..If you can't head to the beach, let your head take you!  It's our way of saying when you need a break from the stress of everyday life, you're just one thought away!  

To further our mission,  we join forces with others who share our passion – to bring freedom to those struggling with negative mindsets or destructive lifestyles.  There are too many suffering in this world from mental and physical distress. We believe everyone can lead a positive, healthy and productive life. We know many need help to do so. That's why we donate regularly to organizations that share our passion. 

We are so excited to bring our vision to Beach Heads near and far and equally excited to grow this from the ground up in our hometown!

So look and feel good wearing our gear!  You're helping us promote a positive State of Mind.  

It is What You Think that matters most.”


Shop these Beach Head products at NGO 

A Week of Good

Day 1: Toadfish Outfitters

We love companies that give back. Over the next week, we are going to highlight some of the good that the companies we work with are doing to help communities and our environment.

Today we start with Toadfish Outfitters.

Toadfish strives to build their business in a way that creates a positive impact on the ecosystems we love. They are committed to cleaning our coastal waters by pledging to replant 10 square feet of oyster beds for every product sold.

Why oysters?

"Oysters are the ultimate “friend of the coast.”

The number of people living on the coast has increased by 40% in the last 30 years and shows no signs of slowing down. With the population increase, the amount of toxic run off from coastal cities and towns has increased 10-fold, placing an unprecedented amount of strain on coastal resources.

Nature has provided the filter-feeding oyster to keep our coasts clean and teeming with life. A single oyster filters up to 50 gallons of coastal water per day, removing the toxins from run off and creating a habitat where hundreds of species like fish, crabs, and shrimp can thrive."

Some of the products that Toadfish Outfitters sells include oyster shuckers, shrimp cleaning tools, fishing rods, suction can coolers, and more.

Their products are top quality and also make great gifts for the seafood lover in your life. Shop Toadfish at NGO.

"Let's put 'em back"

Inagural NGO Spring PaddleFest

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Locals and competitors from all over the state came out to compete in the 1st Annual North Guana Outpost Spring PaddleFest on Saturday May 11th. The Flying Fish Paddle Co. team joined us from Stuart, FL bringing some of their internationally ranked paddlers to race. The day brought sunshine and a slight head-wind, competition, and like-minded watermen (& women) together for a fun day of paddling and fundraising for the HEAL Foundation and the GTM Research Reserve. Thank you to everyone who came out and helped make our very first race such a success! Paddle on...


Guana Outpost South

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North Guana Outpost has teamed up with the Friends of the GTM to bring you a second retail & rental location at the main entrance of the Guana Reserve! 

Guana Outpost South offers kayak and stand up paddleboard rentals and tours + Bicycles coming soon! The Outpost also carries bait, tackle and gear to make the best of your adventure during your time at Guana. 

We want to thank the Friends of the GTM Research Reserve for this wonderful opportunity! Please check out gtmnerr.org for more information on the Guana Tolomato Matanzas National Estuarine Research Reserve and click on the 'Visit' tab for more information on Guana Outpost South

Nauti or Nice Paddle (A Recap)

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Ho Ho Ho to Lulu's we Go!

'Twas the morning before Christmas eve, when 43 people

Paddled up the Intracoastal, instead of going to the steeple.

There were elves and reindeer and ugly sweaters galore,

Paddling 5.6 miles before coming ashore.


With the tide in our favor and the sun shining high,

The conditions were perfect, not a cloud in the sky.

Not a soul fell over, but by mile five,

Our bellies were getting hungry for a fish fry.


We made it to Lulu’s Waterfront Grille,

Just in time for a beer and to chill.

We all laughed and we knew it was clear,

This paddle must happen again next year.


A holiday tradition was born, on the 23rd of December

The Nauti or Nice Paddle, a day to remember.

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